A sales manager has to be popular – in fact, he has to be so popular that he needs to be even more popular than Howard Stern. You need to be cooler than Opie and Anthony, Rush Limbaugh (pick your radio personality here) as well as all the other ones out there together. Why? Because [...]
Filed under: Leading, Motivation by ralphburns
No Comments »
Robert Goizueta was a revolutionary. He was a “visual sales leader”. Robert is the late former CEO of The Coca-Cola Company. Everyone knows Coca-Cola, but sadly only a few people knew Robert Goizueta. He often used to say to his troops, “Each of the world’s six billion people drinks on average SIXTY-FOUR ounces of fluids [...]
Filed under: Leading by ralphburns
No Comments »
In sales management, George Washington is an interesting example of how a not-so-brilliant leader managed to pull things together—so well, in fact—that he earned a spot at the majestic Mt. Rushmore. You don’t have to be brilliant to be an effective sales manager. You just have to be like George Washington. George Washington knew his [...]
Filed under: Hiring by ralphburns
No Comments »
Some years ago, back in the 80s, American business writer Tom Peters coined the term “management by walking around“. The concept was a huge hit, and Tom Peters became an instant household name in the corporate world. He was called a “leadership genius” and acclaimed as “one of the top management gurus to come along [...]
Filed under: Leading, The Trust Account by ralphburns
No Comments »