Top Sales Manager Blog

What’s one of the highest compliments you can pay to someone you know?

There are a lot of nice things you could say…

“He’s a real nice guy”
“She’s very kind”
“He’s really funny”

The list goes on and on.

But when you speak of the people who are closest to you, maybe your best friend you’ve known for 20 years, the most important one is:

“I trust him”

What if all your company’s sales reps were asked the same question about you…and they answered the same way?

How powerful do you think that would that be?

How much more powerful leaders and motivators would you be?

Because once a sales manager establishes or re-establishes trust with their salespeople, then and only then can they start to optimally lead and motivate them…but not one second earlier.

Without that foundation of trust, the job of “sales leader” is twenty times more difficult.

At every turn, every possible moment, a sales manager needs to look for ways to strengthen their sales reps trust in them.

Far too many average sales managers try to lead first, but never bother to establish trust with their reps at any level.

Although unfortunate for their sales reps, this is very good for you and your company. Because if ALL sales managers led their troops this way, it would be far more difficult for your teams to surpass them.

To optimally lead sales reps and unleash explosive sales results, you need to be on the same page as your sales reps. They need to speak their language, and the only way they will listen is if they implicitly trust what they have to say.

What you need to do is make regular deposits in “The Trust Account”. This is our foundational concept for sales managers who read this blog, as well as for those who are members of the Sales Management Mastery Academy.

To learn even more about sales training, get our free ebook.

Post a comment and tell me how do you get your sales reps to trust you?

Filed under: Leading, Motivation, The Trust Account by ralphburns