If You Don’t “Lead Visually” Now You’ll Hate Yourself Later

Robert Goizueta was a revolutionary. He was a “visual sales leader”. Robert is the late former CEO of The Coca-Cola Company. Everyone knows Coca-Cola, but sadly only a few people knew Robert Goizueta. He often used to say to his troops, “Each of the world’s six billion people drinks on average SIXTY-FOUR ounces of fluids [...]

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Filed under: Leading by ralphburns
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Five Proven Tips To Get Good Sales Resumes

I have no idea if George Washington was ever stuck at the job of screening resumes when he put together his cabinet members in 1789. After all he was the president. But as a sales manager, I know you’re going to have to deal with this kind of work one way or the other. The [...]

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Filed under: Hiring by ralphburns
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Motivate Your Sales Team By Becoming “The Spam Filter”

Corporate executives love to send a lot of “BS” down the corporate ladder just to show people who’s boss. I know. I’ve been there, and I’ve seen it happen again and again. As a sales manager, I bet you’re getting all these “initiatives” from your boss with the canned line “relay to your sales team” [...]

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Filed under: Coaching, Motivation by ralphburns
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